Academic Profile

Academic Profile

Asst Prof Mansur Khamitov

Assistant Professor, College of Business (Nanyang Business School)

Asst Prof Mansur Khamitov

Mansur Khamitov is an Assistant Professor of Marketing at the Nanyang Business School, Nanyang Technological University (NTU Singapore). He obtained his Ph.D. from the Ivey Business School, University of Western Ontario (Canada).

His research stream focuses on consumer information processing particularly in relation to branding (brand transgressions, brand relationships, brand loyalty) and financial decision-making (money, saving, gambling).

Mansur's research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Experimental Social Psychology, Cognition, and Handbook of Strong Brands, Strong Relationships, as well as invited for revision at the Journal of Marketing. His work has successfully obtained funding from the Social Sciences and Humanities Research Council of Canada (SSHRC) and Ministry of Advanced Education and Skills Development of Ontario. Mansur has been recognized as a 2017-18 Rising Star by the American Marketing Association’s Consumer Behavior Special Interest Group as well as a 2017 Highly Commended Doctoral Research Award recipient by Emerald/EFMD.

Prior to starting his Ph.D., he spent several years working in fast-moving consumer goods and the pharmaceutical industry. His industry experience is mostly in branding and marketing management, including work as a senior product manager at Polpharma and a brand manager at Procter & Gamble, where he managed such brands as Oral-B, Blend-A-Med (Crest), Camay, and Safeguard. Mansur also has experience teaching and guest lecturing Integrated Marketing Communications, Principles of Marketing, and Advertising and Marketing in Emerging Economies at the Nanyang Technological University, University of Western Ontario, and KIMEP University.

Mansur’s research and opinion pieces have been quoted or featured by CNA, The Business Times, The Straits Times, TODAY newspaper, The New Paper, Kyodo News, Japan Times, ABS-CBN, Business Times Africa, Sputnik News, The World News, The Government of Singapore, MONEY FM 89.3, Sirius XM Business Radio, Singapore Informer, Mumbrella, Marketing in Asia, National Affairs, Asia One, Telecom Review Asia Pacific, NewsRx, Science Daily,, EurekAlert, and Atlas of Science among others.

Aside from his career, he is an avid sports fan, traveler, poet, book lover, and a musical enthusiast.
Research Interests
Consumer Information Processing Particularly in Relation to Branding (Brand Transgressions, Brand Relationships, Brand Loyalty) and Financial Decision-Making (Money, Saving, Gambling)
Current Projects
  • Understanding the Effectiveness and Complexity of the Link between Consumer-Brand Relationships and Customer Brand Loyalty
Selected Publications
  • Khamitov, Mansur, Yany Grégoire, and Anshu Suri. (2019). A Systematic Review of Brand Transgression, Service Failure-Recovery and Product-Harm Crisis: Integration and Guiding Insights. Journal of the Academy of Marketing Science, , Forthcoming.
  • Khamitov, Mansur, Xin (Shane) Wang, and Matthew Thomson. (2019). How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities. Journal of Consumer Research, 46 (3), 435–59.
  • Duclos, Rod and Mansur Khamitov. (2019). Compared to Dematerialized Money, Cash Increases Impatience in Intertemporal Choice. Journal of Consumer Psychology, 29 (3), 445-54.
  • Rotman, Jeff*, Mansur Khamitov*, and Scott Connors*. (2018). Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically. Journal of Consumer Psychology, 28(2), 353-361.
  • Connors, Scott*, Mansur Khamitov*, Sarah Moroz*, Lorne Campbell*, and Claire Henderson. (2016). Time, Money, and Happiness: Does Putting a Price on Time Affect Our Ability to Smell the Roses?. Journal of Experimental Social Psychology, 67, 60-64.

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