Academic Profile

Academic Profile

Assoc Prof Wee Keng Neo Lynda

Adjunct Associate Professor

Email: lynda.wee@ntu.edu.sg
Assoc Prof Wee Keng Neo Lynda

Biography
Adjunct Associate Professor Lynda Wee is a Specialist in Retail Management, Strategic Planning and People Development.

Prior to setting up her consulting practice, Bootstrap, she was the Senior Vice President of Learning and Development at CapitaLand Limited and held the concurrent post of Founding Principal, CapitaLand Institute of Management and Business (CLIMB). She established CLIMB, CapitaLand’s corporate university as part of its people development initiative. CLIMB designs and delivers programmes on core values alignment, managerial and leadership development and real estate business for its employees and partners. She was one of the founding members of the Temasek-Linked Companies Organisation Development Network. She is an Executive Committee member of the Adult Educator’s Network as well as a member of the Trainer and Adult Educator Manpower Skills and Training Council at the Singapore Workforce Development Agency. She is a Fellow of The Chartered Institute of Marketing, United Kingdom. She is a Judge at the Annual Retail Asia Pacific Top 500 Award.

She serves as the Principal Consultant responsible for driving sales performance of a leading telecommunication chain store with about 800 outlets in Indonesia. She was a Visiting Professor in Retail Marketing at the Southern Methodist University at Dallas, United States.
Research Interests
Retailing, Mall Management, Entrepreneurship and Problem-Based Learning

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