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MDA Academic Engagement Programme - Call for Proposals​

Published on : 01-Dec-2014

​The Media Development Authority (MDA) annual call for proposals under the Academic Engagement Programme (AEP) is now open and will close on 15 January 2015.

The AEP is a research grant scheme that aims to support media-related research projects by undergraduates, postgraduate students and academics from local tertiary institutions. MDA aims to encourage researchers to work on projects that can provide valuable inputs into our policy formulation process, and develop a network and knowledge base for media-related issues.

Convergence has radically changed the media landscape, with media now delivered not only through traditional platforms, but also over the Internet, accelerated by increasing broadband speeds. At the same time, technological advancement has hastened the rate of convergence, and driven the introduction of new media services such as better quality streaming or over-the-top viewing and VPNs. The proliferation of handheld devices have accelerated the adoption of new media services creating new converged markets such as that of mobile applications (or "apps") for media content delivery.

Against a backdrop of a more complex and fast-changing media environment, MDA is open to any media-related research proposals, including but not limited to, topics such as:

  • impact of media convergence and technological advancement on the economy, consumption habits and regulatory changes;
  • social media usage patterns, especially amongst the young, and its impact;
  • measurement/predictive models of the economic performance of the media sector;
  • career progression of media graduates/ capabilities development;
  • economic and/or social impact analyses of transformative media environment; and
  • effectiveness of regulatory or industry development measures.

As the AEP is a scheme that seeks to tap on academic expertise, MDA hopes to receive applications that leverage upon researchers' relevant background in respective academic disciplines, to propose research projects that are founded on a strong theoretical framework.

Proposals should also clearly indicate how theories/techniques in relevant academic disciplines will be applied to guide the research process and explain findings, any hypotheses to be tested, as well as the relevance/impact of potential findings to MDA. In addition, projects incorporating rigorous methodologies such as longitudinal, behavioural or experimental studies will be favourably considered.

The maximum grant available for postgraduate and academic projects is S$100,000 for up to 3 years, while undergraduate projects can be funded up to S$1,000 over a period of 1 year. The actual grant disbursed will be based on the submission of original receipts, subject to approval by MDA.

How to apply?

To apply, applicants are required to submit the completed application form to market_analysis@mda.gov.sg by 15 January 2015.

The application forms are attached and also available for download: Academic/Post-Graduate Research, Undergraduate Research

Click here to view the FAQs.

For enquiries and feedback, you may contact market_analysis@mda.gov.sg.

For more details, please refer to: