| Prof Hong Ying-Yi
Professor
Division of Strategy, Management and Organisation
College of Business (Nanyang Business School)
Email: YYHONG@ntu.edu.sg
Phone: (+65)6790 4927
Office: S3-01C-100 |
| Education |
- PhD Columbia University 1994
- MPhil Columbia University 1993
- MA Columbia University 1991
- BSocSc The Chinese University of Hong Kong 1988
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| Biography |
HONG, Ying Yi is a Professor at the Nanyang Business School (NBS). She received her Ph.D. from Columbia University in 1994. Before joining NBS in 2008, she had taught at the Hong Kong University of Science and Technology from 1994 to 2002, and at the University of Illinois Urbana-Champaign from 2002 to 2008. She received the Otto Klineberg Intercultural and International Relations Award in 2001, the Young Investigator Award (conferred by the International Society of Self and Identity) in 2004, and is a Fellow of the Association for Psychological Science and elected member of the Society of Experimental Social Psychology.
She is currently the editor of two book series edited by Oxford University Press: Advances in Culture and Psychology and Frontiers in Culture and Psychology, associate editor of Asian Journal of Social Psychology, and serving on the editorial board of Journal of Personality and Social Psychology. She has published over 80 journal articles and book chapters (total citations count according to Google search on 6 Sept. 2008 is 1536, and H-index=21). Her most recent book entitled "Social Psychology of Culture" was published in 2006 by Psychology Press. This book has been adopted as textbook by instructors around the world. |
| Research Interests |
Professor Hong's main research interests include culture and cognition, self, identity, and intergroup relations.
Representative Publications:
1. Chao, M., Chen, J., Roisman, G., & Hong, Y. (2007). Essentializing Race: Implications for bicultural individuals? cognition and physiological reactivity. Psychological Science, 18, 341-348.
2. Wong, R. Y-M., & Hong, Y. (2005). Dynamic Influences of Culture on Cooperation in the Prisoner's Dilemma. Psychological Science, 16, 429-434.
3. Hong, Y., Coleman, J., Chan, G., Wong, R. Y. M., Chiu, C., Hansen, I. G., Lee, S., Tong, Y., & Fu, H. (2004). Predicting intergroup bias: The interactive effects of implicit theory and social identity. Personality and Social Psychology Bulletin, 30, 1035-1047.
4. Hong, Y., Chan, G., Chiu, C., Wong, R. Y. M., Hansen, I. G., Lee, S., Tong, Y., & Fu, H. (2003). How are social identities linked to self-conception and intergroup orientation? The moderating effect of implicit theories. Journal of Personality and Social Psychology, 85, 1147-1160.
5. Hong, Y., Morris, M. W., Chiu, C., & Benet-Martinez, V. (2000). Multicultural minds: A dynamic constructivist approach to culture and cognition. American Psychologist, 55, 709-720. |
| Research Grant |
- Academic Research Fund Tier 1 (2009-) [by Ministry of Education (MOE)]
- RCC (2008-) [by School Research Fund]
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| Current Projects |
- Cultural Perception and Adaptation
- Development of Intercultural Competence - A Cultural Attachment Model
| Selected Publications | - Yeo, S.L., May, O. Lwin, Y. Y. Hong & J. Williams. (2012, June ). Are food ads really similar? A cross-cultural comparison of food ads on prime time television in USA, China and Singapore. Paper presented at American Marketing Association Marketing and Public Policy Conference, Atlanta.
- Chao, M. M., Hong, Y-y., & Chiu, C-y. (2012). Essentializing race: Its implications on racial categorization. Journal of Personality and Social Psychology, (In Press).
- Tadmor, C. T., Chao, M. M., Hong, Y., & Polzer, J. T. (2012). Not just for stereotyping anymore: Racial essentialism reduces domain-general creativity. Psychological Science, 24(1), 99-105.
- Tadmor, C. T., Hong, Y., Chao, M. M., Wiruchnipawan, F., & Wang, W. (2012). Multicultural experiences reduce intergroup bias through epistemic unfreezing. Journal of Personality and Social Psychology, 103, 750-772.
- Sui, J., Hong, Y., Liu, C. H., Humphreys, G. W., & Han, S. (2012). Dynamic cultural modulation of neural responses to ones own and friends faces. Social Cognitive and Affective Neuroscience, 1, 122-129.
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