|Asst Prof Shin Wonsun |
Division of Public & Promotional Communication
Wee Kim Wee School of Communication and Information
College of Humanities, Arts, & Social Sciences
Phone: (+65)6790 4570
- PhD University of Minnesota 2010
- MA (Television-Radio) Syracuse University 2000
- BA (MassComm) Ewha Womans University 1999
|Dr. Wonsun Shin is an Assistant Professor in the Division of Public and Promotional Communication at the Wee Kim Wee School of Communication and Information (WKWSCI), Nanyang Technological University, Singapore. Her research interests include effects and effectiveness of interactive advertising, parental mediation of children’s new media use, and consumer socialization. She won several research awards, including Ralph Casey Dissertation Research Award from the University of Minnesota, Top Student Paper Award (1st place) from the Communication Technology Division of the Association for Education in Journalism and Mass Communication (AEJMC), and Top Scholar Award from Kappa Tau Alpha (KTA) National Honor Society. Her works have appeared in peer-reviewed journals like International Journal of Advertising, Journal of Broadcasting & Electronic Media, New Media & Society, Journal of Health Communication, and Journal of Marketing Communication.|
At WKWSCI, Dr. Shin lectures Brand Management, Issues in Interactive Advertising, Introduction to Advertising, and Strategic Marketing Communication Management. Before joining WKWSCI in 2010, she taught Interactive Advertising, Strategic Communication Research, and Principles of Strategic Communication at the University of Minnesota.
Prior to academia, Dr. Shin worked as an Account Research Manager at Gallup & Robinson, Inc. an advertising and marketing research firm in New Jersey.
|Interactive advertising & consumer behavior
Youth and new media (consumer socialization, parental mediation, and family communication)
Online privacy and social media
|Research Grant |
|Current Projects |
- Parental Mediation of Children's Exposure to Interactive Advertising
- The role of Social Media in Health Communication: A Content Analysis of Social Media Strategies Employed by Commercial and Non-commercial Health Organizations
- Understanding the Drivers of Corporate Image: Toward a Social Responsibility Model
- Shin, W. (2014). Parental Socialization of Children’s Internet Use: A Qualitative Approach. New Media & Society, (forthcoming).
- Huh, J. & Shin, W. (2013). Trust in prescription drug brand websites: Website trust cures, attitude toward websites, and behavioral intention. Journal of Health Communication, .
- Shin, W, Huh, J., & Faber, R. J. (2012). Tweens’ online privacy risks and the role of parental mediation. Journal of Broadcasting & Electronic Media, 56(4), 632-649.
- Shin, W, Huh, J., & Faber, R. (2012). Developmental antecedents to children's responses to online advertising. International Journal of Advertising, 31(4), 719-740.
- Huh, J. & Shin, W. (2012). Theory building for online health product advertising.Advertising Theory. (pp. 281-296)..