Dr. Shirley Ho is an assistant professor in the Wee Kim Wee School of Communication and Information (WKWSCI). She received her M.A. and Ph.D. degrees from the University of Wisconsin-Madison, USA, in 2005 and 2008 respectively. Prior to graduate school, she was a senior tutor in the WKWSCI between 2003 and 2008. In 2004, she was awarded an NTU overseas scholarship to pursue her doctoral degree in Mass Communications in the United States. Her research focuses on media effects and public opinion in the context of controversial science, public health, and environmental issues; the uses and implications of new communication technologies; and communication theory and quantitative research methods. Some of her recent works examine the influence of mass media on public opinion about scientific issues such as the stem cell controversy and nanotechnology and public attitudes toward newly emerging infectious diseases such as the H1N1 influenza and the avian flu.
She has research papers published or forthcoming in top-tier academic journals such as Public Opinion Quarterly, Communication Research, Nature Nanotechnology, International Journal of Public Opinion Research, and Science Communication. She has also presented papers at major international conferences such as ICA and AEJMC. She has been invited as a reviewer for numerous premier journals, such as Communication Research, Human Communication Research, and Public Opinion Quarterly. Her research has received several top faculty paper awards at ICA and AEJMC. She has been consulting for organizations such as UniSIM and the Ministry of Home Affairs.
For more information about her research, please visit her personal homepage: http://www.shirleysho.com/ |
- A Cross-Cultural Comparison And Examination of Factors influencing multiple stakeholders' risk perceptions, Knowledge, andAttitudes toward the issue of Global Climate change
- Advancing the Cognitive Mediation Model: A Study on Singaporeans' Knowledge of Climate Change and Environmentally Conscious Behaviours
- Advancing the Spiral of Silence Theory
- Digital Technology for Health Interventions: Extending Scientific Knowledge to Adult and Regional Populations
- Expanding on the Cognitive Mediation Model: Understanding the Motivations behind Learning about the H1N1
- Framing effects on risk perception and public support of emergent technologies
- Mass Media, Public Opinion and Controversial Science: A Cross-Cultural Examination
- Mass Media, Social Norms, and Public Pro-Environmental Attitudes and Behaviour
- The Influence of Presumed Media Influence on Healthy Lifestyle Messages: An Explication of Personal, Proximal, and Distal Social Norms
- The Knowledge Gap Theory and Public Understanding of Breast Cancer
- Understanding Public Perceptions of Homosexuals and Attitudes toward Media Portrayals of Homosexuals in Singapore
| Selected Publications | - Ho, S. S., Poorisat, T., Neo, R. L., & Detenber, B. H. (2013). Examining how presumed media influence affects social norms and adolescents’ attitudes and drinking behavior intentions in rural Thailand. Journal of Health Communication, .
- Ho, S. S., Peh, X., & Soh, V. W. L. (2013). The cognitive mediation model: Factors influencing public knowledge of the H1N1 pandemic and intention to take precautionary behaviors. Journal of Health Communication, , DOI: 10.1080/10810730.2012.743624.
- Ho, S. S., Chen, V. H. H., & Sim, C. (2013). The spiral of silence: Examining how cultural predispositions, news attention, and opinion congruency relate to opinion expression. Asian Journal of Communication, 23(2), 113-134. DOI: 10.1080/01292986.2012.725178.
- Lee, E. W. J., Ho, S. S., Chow, J. K., Wu, Y.-Y., & Yang, Z. (2013). Communication and knowledge as motivators: Understanding Singaporean women's perceived risks of breast cancer and intentions to engage in preventive measures. Journal of Risk Research, , DOI:10.1080/13669877.2012.761264.
- Ho, S. S. (2012). The knowledge gap hypothesis in Singapore: The roles of socioeconomic status, mass media, and interpersonal discussion on public knowledge of the H1N1 flu pandemic. Mass Communication and Society, 15(5), 695-717.
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