Academic Profile

Academic Profile

Assoc Prof Lee Chun Wah


Associate Professor

Wee Kim Wee School of Communication and Information
College of Humanities, Arts, & Social Sciences

Email: TCWLEE@ntu.edu.sg
Phone: (+65)67906114
Office: WKWSCI 03-05

Education
  • PhD Ohio University 1992
  • MA University of Colorado 1988
  • BS University of Portland 1986
Biography
Associate Professor Lee Chun Wah received his doctorate in Mass Communications from the Scripps College of Communications at Ohio University. He holds an MA in International Communications from the University of Colorado-Boulder and a BSc (triple major) in Communications, Marketing Management and Political Science from the University of Portland, Oregon.


Dr Lee's teaching portfolio includes integrated marketing communications, speech communications, and advertising campaign development. His research areas are public communication issues and strategic advertising business management.


He was a member of the pioneer team that launched the original Mass Communication Programme at the National University of Singapore in the early 1990s. Upon completion of his secondment, he returned to NTU and established the professional internship scheme for undergraduates as well as the curriculum's final year project system. He was the School's first head of the division of public and promotional communication for more than seven years. He was also the third programme director of the Master of Mass Communication degree for four years until 2004. From 2008 to 2012, he was the School's assistant chair, in charge of student affairs and alumni relations.


He is a member of the Education Council of the Association of Accredited Advertising Agents of Singapore as well as a member of the accreditation board of the Institute of Public Relations of Singapore. Since 1992, he has been serving as an independent corporate board member of several business organizations in the cosmetics, retail, apparel and food industries. He regularly participates in board meetings and strategic policy deliberations as a non-executive director.


Dr Lee's professional work is in advertising management and publicity development. His current industry engagements are in financial technology advertising and food advertising account-servicing.
Research Interests
Research Areas: Advertising Business Management, Brand Communications, Public Communications.

Current Focus:
(1) Managing the Business Operations and Account-servicing of Advertising Agencies in Singapore.
(2) Positioning Financial Technology Advertising and Food Advertising in the Internet Economy.
Selected Publications
  • Lee Chun Wah. (2011). Managing effective consumer communication through customer care: the Singapore perspective. Journal of Promotion Management, 17(2), 148-164.
  • Lee, C.W. (2010, June). Understanding How Students Conceptualize Knowledge: The Case of Singapore. Paper presented at the 60th Annual Conference of the International Communication Association, Singapore.
  • Lee, C.W.(2008). Corporate Identity As Strategic Management Communication: A Working Framework. In TC Melewar & E. Karaosmanoglu(Ed), Contemporary Thoughts on Corporate Branding and Corporate Identity Management(138-149). NY: Palgrave MacMillan.
  • Lee, C.W. (2007). Community hospital care as voice. Textual Practice, 24(3), 45-50.
  • Kuo, E., & Lee, C. W.(2006). Communication Education and Research in Singapore: Past, Present and Future. In Kenneth Leung, James Kenny, & Paul Lee(Ed), Global Trends in Communication Education and ResearchCresskill, NJ, USA: Hampton Press.

« Back to Research Directory

​​​​​​​​