Academic Profile

Academic Profile

Assoc Prof Yeo Puay Hwa Jesvin

Associate Professor

School of Art, Design and Media
College of Humanities, Arts, & Social Sciences

Phone: (+65)6513 8050
Office: ART 4-7

  • PhD Nanyang Technological University 2017
  • MA (Design Studies) U.of the Arts Lond,Central Saint Martins 2004
  • BA (Design) Curtin University of Technology 2000
Prof Jesvin Yeo is currently an Associate Professor of Visual Communication in the School of Art, Design and Media. She graduated from Central Saint Martins College of Art and Design in London, United Kingdom. Prior to joining Nanyang Technological University, Jesvin worked for large MNC advertising agencies such as the Publicis Group, Young & Rubicam and Ogilvy & Mather in Singapore and London.

Jesvin serves as a director on the boards of Nanyang Academy of Fine Arts; a Vice President at Singapore Society of Asian Studies; the Chairman of the Advisory Committee for the Centre for Lifelong Education (CLE) at Nanyang Academy of Fine Arts; a Scientific Board Member at Human Factors in Communication of Design Scientific Board, USA; and a Council Member at the Ad-Ucation Council of Association of Accredited Advertising Agents (4As Singapore). Jesvin is active in the Association for Computing Machinery (ACM), serving as the Chair (Poster) and a committee member in Special Interest Group on the Design of Communication (SIGDOC) Conferences. Jesvin also served as an associate editor of six international journals on Design Education, Design in Society, Design Principles & Practices, Book Design, Arts in Society and Humanities.

Jesvin’s work has been published internationally, including journal articles, conference papers and art books, in the areas of Singapore heritage and cultures, material culture, design research, typography and book design. Her work has also been exhibited at galleries and Museums in Berlin, London, Washington D.C., Atlanta, Tokyo, Hong Kong and Beijing. Among other 55 international design awards she received are the Red Dot Award (Communication Design), A’ Design Award, Good Design Award and iF Communication Design Award.
Research Interests
Theoretical and practical influences on creative concept development in the design-visual communication process

Interdisciplinary Creativity; Art & Design in everyday life; Design Trends and Forecasts; Designers as Entrepreneurs

Typography Design; Experimental Typography; Pangram; Book Design; Isotype

Sustainable Design; Inclusive Packaging Design; Innovative Packaging Design; Corporate Identity and Branding System;

Knowledge Visualization

Visual Research – Material Culture; Asian Cultural Identity

Digital Media; Radio-frequency identification; Wireless

Heritage Studies; Cultural Studies

Singapore Studies: Learning more about the culture, the history, and the people.
Current Projects
  • An empirical study of existing design research methods in design education
  • An empirical study to investigate the disconnection between researched theory and creative practice in Visual Communication research projects in an Asian context
  • Beyond Typography: Experiments in Form to investigate how far the qualities of typography can be pushed and still retain its meaning.
  • Designing Cultures: An Ethnographic Study of Visual Communication of the Traditional Artisans
  • Designing Cultures: An Experimental Study of Asian Heritage and Visual Communication to Shape Multiple Understandings of Place and Identity
  • Designing Cultures: An ethnographic study of visual communication of the traditional artisans
  • Designing Cultures: Rising cultural understanding and multicultural appreciation through Singapore's oral traditions and location mapping
Selected Publications
  • Jesvin Puayhwa Yeo, Caroline Koh, Stefanie Chye. (2017). Conceptions of design research: discursive phenomenography in undergraduate visual communication design research. Iterations, 05(05), 14-21.
  • Yeo, J.P.(2017). Chapter 4 Case Studies: Designing cultures studio: Reversible and recyclable packaging.. In E. Benson, and Y. Perullo(Ed), Design to Renourish: Sustainable Graphic Design in Practice(58-62). Boca Raton, United States: CRC Press, Taylor & Francis Group, LLC.
  • Jesvin Yeo. (2015). Vanishing crafts. National Library Board Singapore; Basheer Graphic Books.
  • Jesvin Yeo. (2015). Vanishing wisdom + memory. National Library Board Singapore; Basheer Graphic Books.
  • Jesvin Yeo. (2015). Vanishing materials. National Library Board Singapore; Basheer Graphic Books.

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