Academic Profile

Academic Profile

Asst Prof Kim Hye Kyung


Assistant Professor

Wee Kim Wee School of Communication and Information
College of Humanities, Arts, & Social Sciences

Email: HKKIM@NTU.EDU.SG
Phone: (+65)69083349
Office: WKWSCI 03-08

Education
  • PhD (Communication) Cornell University 2014
  • MS (Public Relations) Syracuse University 2007
  • BA (Advertising & Public Relations) Ewha Womans University 2006
Biography
Dr. Hye Kyung (Kay) Kim is an Assistant Professor in the Wee Kim Wee School of Communication and Information (WKWSCI). She was born and raised in Seoul, South Korea, where she completed her undergraduate education in Advertising and Public Relations. She received a Master’s degree in Public Relations from the S.I. Newhouse School of Public Communications, Syracuse University, and a Ph.D. in Communication from Cornell University. Before joining Cornell, she worked as a research executive at TNS Korea, a market research agency.

Her overarching research goal is to apply communication and social psychological theories to understand the processing and effects of communicative interactions in health. She is particularly interested in the role of self-defense motives in health-decision making and the processing of personally relevant risk information in mediated contexts. Her research ultimately seeks to develop theory driven communication strategies that overcome resistance to health persuasion.

Her work has appeared in peer-reviewed academic journals such as Journal of Health Communication, Health Communication, Journal of Communication, Journal of Public Relations Research, and Media Psychology. She won several research awards, including Top Student Paper Award from the Society for Risk Analysis (SRA) and Thesis Awards from the Institute for Public Relations and the International Communication Association (ICA).
Research Interests
Dr. Kim’s research draws theoretical concepts from literatures in narrative persuasion, attitude function, and self-affirmation and examines how these theories can help enhance health communication decisions. Much of her research has explored the interplay of individual factors relevant to self-defense (e.g., identity and social concerns and autobiographic history) and message features (e.g., framing and narrative effects) in shaping people’s judgment and beliefs on public health issues as well as their personal health decisions. She have mostly utilized quantitative research methods to investigate study predictions in a variety of health topics, including obesity, cancer prevention, the influenza pandemic, mental health issues, and food safety.

Major Research Areas:

• Risk and Health Communication
• Communication Theory
• Quantitative Research Methods
• Media Effects and Narrative Persuasion
Current Projects
  • Developing Strategies To Promote Risk Reducing Behaviours During A Haze Crisis
  • Developing Strategies To Promote Risk Reducing BehavioursDuring A Haze Crisis
  • Effects of Interactive Narratives and Cultural Congruency on Promoting Influenza Vaccination
  • Enhancing narrative persuasion for cancer prevention and control: Efficacy information in gain-and-loss-framed narrative health messages
Selected Publications
  • Kim, H.K. (2018, January). Cultural determinants of cancer fatalism and disparity in cancer prevention behaviors. Paper presented at Asia-Pacific Conference on Education, Social Studies and Psychology.
  • HK Kim, TK Lee. (2017). Conditional Effects of Gain–Loss-Framed Narratives among Current Smokers at Different Stages of ChangeDifferential Effects of Message Framing on Obesity Policy Support Between Democrats and Republicans. Health Communication, 32(12), 1481-1490.
  • Kim, H. K., & Lwin, M. O. (2017). Cultural effects on cancer prevention behaviors: Fatalistic cancer beliefs and risk optimism among Asians in Singapore. Health Communication, .
  • Kim, H. K., & Lee, T-K. (2016). Conditional effects of gain-loss framed narratives at improving quit intentions among current smokers at different stages of change. ICA ConventionSan Diego, CA.
  • Chung, M., & Kim, H. K. (2016). Effects of media frames and onset controllability on support for postpartum depression policies. ICA ConventionSan Diego, CA.

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