|Dr. Hyo Jung Kim received her Ph.D in Journalism from the University of Missouri-Columbia (2010); an MA in Mass Communication from Syracuse University (2005); an MA in Visual Communication from Sogang University (2004) and a BA double majoring Politics and Literatures from Handong University (1999) in South Korea. Her research interests include health communication, public relations, psychological influence of mass media, non-profit/ PSA (public service announcement) communication, and the effects of social marketing messages. Hyo believes that her research backgrounds, teaching experience, and professional experience as a TV producer have made her ready for the next step as a young professor in strategic communication fields.|
- Effect of Stealing Thunder in Crisis Management through Social Networking
- Multistage Testing of the Integrated Crisis Mapping (ICM) Model: Toward a Publics-based, emotion-driven Conceptualization in Crisis Communication
- Psychological Reactance and Public Campaigns: The Effects of Message Source and Message Features on Young Adults' Response to Campaign Messages in Singapore
- Testing a Health Message Processing Model (HMPM) to Predict the Effects of Health Messages on Health Behavioral Intentions
- Kim, H. (2014). The impacts of vicarious illness experience on response to gain- vs. loss-framed Breast Cancer Screening (BCS) messages. Health Communication, forthcoming.
- Kim, H. (2013). They will help, so I don’t need to?: Third-person effect and donation aid advertising. Journal of Current Issues and Research in Advertising, 34, 93-106.
- Kim, H., Oh, H., & Thorson, E. (2012). Embedding a social cause in the news: The effects of corporate sponsorship and news proximity on consumer attitudes and participation intentions. Nonprofit and Voluntary Sector Quarterly, .
- Kim, H. (2012). Increasing the persuasiveness of gain vs. loss framing: The effects of gender on processing gain- vs. loss-framed breast cancer screening messages. Communication Research, 39(3), 385-412.
- Kim, H., & Cameron, G. (2011). Emotions matter in crisis: The role of anger and sadness in the publics’ response to crisis news framing and corporate crisis response. Communication Research, 38(6), 826-855.