Nanyang Technology University

Academic Profile
Asst Prof (Adj) Cui Donghong 

Adjunct Assistant Professor 
 
 
 



Email: DHCUI@ntu.edu.sg
Phone: (+65)- 
Office:  
Education
  • PhD Fudan University 2008
  • MBA National University of Singapore 1996
  • BEng Hebei Polytechnic University 1990
Biography
Dr Cui Donghong is an Adjunct Associate Professor of the School of Humanities and Social Sciences, NTU. She is currently working as Assistant Director, Research & Publications Department, at the Singapore Chinese Chamber of Commerce & Industry.

She was formerly a Marketing & Project Manager of Singapore Chinese Chamber Institute of Business, and now service the Institute as a member of the Academic Board.
Research Interests
Dr Cui’s research areas are sociolinguistics, Chinese Culture and Language, business and management, politics and public administration. She has conducted a wide range of studies on government’s policy implementation, effective communications, management of SMEs and cross-culture management in overseas investments.
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