Academic Profile

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Academic Profile

Assoc Prof Danne Ojeda Hernandez


Associate Professor

School of Art, Design and Media
College of Humanities, Arts, & Social Sciences

Email: DANNEOJEDA@NTU.EDU.SG
Phone: (+65)6513 8242
Office: ART 4-15

Education
  • BDes (Graphic Design) Gerrit Rietveld Academie, Amsterdam 2005
  • MA (Art History) University of Havana 2000
  • BA (Art History) (Hons) University of Havana 1996
Biography
Danné Ojeda is Associate Professor in the School of Art, Design & Media, Nanyang Technological University, Singapore. Danné Ojeda’ s work engages contemporary communication design, art practice and theory. She holds a MPhil in Art History from the University of Havana, Cuba; and a BDes in Graphic Design from the Gerrit Rietveld Academie, University of Professional Education in Art and Design, Amsterdam, The Netherlands.

She has worked as a Professor of Art History at the Higher Institute for the Arts in Havana (1996-2000) and as a guest lecturer at the Faculty of Arts and Letters, University of Havana. She was a UNESCO research fellow at the Jan van Eyck Academy, Institute for Research and Production in Fine Art, Design and Theory, Maastricht, The Netherlands (2001-2003). She taught graphic design at the Modern International Art and Design Academy, Chongqing Technology and Business University, China (2006-2008).

In 2003, she founded d-file Graphic Design Studio from which she has mainly worked for and collaborated with cultural institutions like the Singapore Art Museum and the Centre for Contemporary Art (Singapore); the National Institute of Fine Arts (Mexico), Perpetuum Foundation and Bimaris Editions (The Netherlands). Danné has published, lectured on and curated exhibitions related to contemporary art and design. She is the author and the designer of the book Diagonal. Essays on Contemporary Cuban Art, Jan van Eyck Academie, Maastricht, 2003, among other publications. She is also a member of the Editorial Advisory Board for the Journal of Communication Design, Interdisciplinary and Graphic Design Research, edited by Routledge/Taylor & Francis, and a member of the Editorial Board for the British Journal of Interdisciplinary Studies.

Her design works have been recognized with the Red Dot Design Award: Communication Design (DE), the Gold Award, Singapore Design Awards (SG), and The Art Books Wanted International Award (CZ), among others. Her complete publications and exhibition design oeuvre commissioned by the Singapore Art Museum (SAM) was awarded with Asia’s Top Designers Award, Singapore Design Award 2014.
Research Interests
Her current research is devoted to the disciplinary redefinitions of Graphic Design and its implications in contemporary visual culture. It analyses antithetical aspects within the evolution of graphic design, like its communicative and allegoric nature, autonomy and social commitment, and expressivity and new media standards. The theoretical basis of this research includes binary concepts like natural/artificial, original/copy, public/private, and physical/virtual. The research is methodologically structured upon close readings of a variety of visual objects from the perspective of graphic design. These objects are discusses in connection with different sorts of conceptual platforms, like manifestos, (un)realized projects, curatorial proposals and critical reviews among others sources within today's dominant orientations in graphic design.

Moreover, her areas of interest can be summarized as follow: Issues in Visual Communication/Contemporary Design, Design Theory, Design and Science and Art and Design relations. Her areas of specializations regarding professional practice are mainly editorial and exhibition design.

At NTU, Prof. Ojeda is engaged (or has been engaged) with the following projects:

TIER1 [2013] by Ministry of Education (MOE) › D-SIGN-LAB. Research Experiments on Art, Design and Science with a focus on Magnetic Resonance Imaging (MRI) Analysis.
TIER0 [2010] Asian-Pacific Mega-exhibitions: A Critical Perspective
RCC [2009] For the Sake of a Second Life: Approaches to Sustainable Design


Selection of Danne Ojeda’s works:
http://www.d-file.com
https://www.paperbrains.net/
Current Projects
  • D-Sign-Lab: Research Experiments on Art, Design and Science; with a focus on magnetic resonance imaging (MRI) analysis

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