Academic Profile

Academic Profile

Asst Prof Chen Lou


Assistant Professor

Wee Kim Wee School of Communication and Information
College of Humanities, Arts, & Social Sciences

Email: CHENLOU@NTU.EDU.SG
Phone: (+65)63168895
Office: WKWSCI 03-13

Education
  • PhD (Advertising & Public Relations) Michigan State University 2016
  • MS (Journalism) Ohio University 2011
  • BA (Mass Comm & Journalism) Wuhan University 2009
Biography
Dr. Chen Lou is an assistant professor in the Wee Kim Wee School of Communication and Information (WKWSCI). She received her Ph.D. degree in the Department of Advertising and Public Relations and Information and Media Studies (IMS) program at Michigan State University. Her research mainly focuses on consumer psychology, marketing communications, and media & advertising effects in the social media context. Her research primarily applies experimental methods using self-reported, eye-tracking, psychophysiological, and behavioral measures. She received her B.A. in Journalism from the School of Journalism and Communication at Wuhan University of China, and her M.S. degree from the E. W. Scripps school of Journalism at Ohio University.
Research Interests
Consumer Psychology
Social Media Marketing
Marketing Communication
Media Effects
Current Projects
  • Effects Of Conspicuity And Integration Of Warning Messages In lnstagram Alcohol Ads: Balancing Between Persuasion And Reactance Among Underage Youth In Singapore And United States
  • Effects Of Conspicuity And Integration Of Warning MessagesIn Instagram Alcohol Ads: Balancing Between Persuasion AndReactance Among Underage Youth In Singapore And UnitedStates
Selected Publications
  • Lou, C., & Alhabash, S. (In press). (2017). Understanding non-profit and for-profit social marketing on social media. Journal of Promotion Management, .
  • Yuan, S., Besley, J. C., & Lou, C. (2016). Does being a jerk work? Examining the effect of aggressive risk communication in the context of science blogs. Journal of Risk Research, , 1-19.
  • Lou, C., Wagner, C. B., & Cheng, H. (2016). Press nationalism emerges in pollution disaster reporting. Newspaper Research Journal, 37(2), 124-137.
  • Alhabash, S., McAlister, A. R., Kim, W., Lou, C., Cunningham, C., Quilliam, E. T., & Richards, J. I. (2016). Saw it on Facebook, drank it at the bar! Effects of exposure to Facebook alcohol ads on alcohol-related behaviors.. Journal of Interactive Advertising, 16(1), 44-58.
  • Alhabash, S., McAlister, A. R., Lou, C., & Hagerstrom, A. (2015). From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions (Best Article Award, 2015). Journal of Interactive Advertising, 15(2), 82-96.

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