Academic Profile

Academic Profile

Asst Prof Chen Lou

Assistant Professor

Wee Kim Wee School of Communication and Information
College of Humanities, Arts, & Social Sciences

Phone: (+65)63168895
Office: WKWSCI 03-13

  • PhD (Advertising & Public Relations) Michigan State University 2016
  • MS (Journalism) Ohio University 2011
  • BA (Mass Comm & Journalism) Wuhan University 2009
Dr. Chen Lou is an assistant professor in the Wee Kim Wee School of Communication and Information (WKWSCI). She received her Ph.D. degree in the Department of Advertising and Public Relations and Information and Media Studies (IMS) program at Michigan State University. Her research mainly focuses on consumer psychology, marketing communications, and media & advertising effects in the social media context. Her research primarily applies experimental methods using self-reported, eye-tracking, psychophysiological, and behavioral measures. She received her B.A. in Journalism from the School of Journalism and Communication at Wuhan University of China, and her M.S. degree from the E. W. Scripps school of Journalism at Ohio University.
Research Interests
Consumer Psychology
Social Media Marketing
Marketing Communication
Media Effects
Current Projects
  • Effects Of Conspicuity And Integration Of Warning Messages In lnstagram Alcohol Ads: Balancing Between Persuasion And Reactance Among Underage Youth In Singapore And United States
  • Effects Of Conspicuity And Integration Of Warning MessagesIn Instagram Alcohol Ads: Balancing Between Persuasion AndReactance Among Underage Youth In Singapore And UnitedStates
Selected Publications
  • Lou, C., & Yuan, S. (2018). Influencer marketing: How message value and credibility affect consumer trust of branded content within social media. Journal of Interactive Advertising, (forthcoming).
  • Tandoc, E. C., Lou, C. & Lee, V. (2018). Platform-swinging in a poly (social) media context: How and why users navigate multiple social media platforms. Journal of Computer-Mediated Communication, (forthcoming).
  • Lou, C., & Alhabash, S. (2018). Understanding non-profit and for-profit social marketing on social media. Journal of Promotion Management, 24(4), 484-510.
  • Yuan, S., Besley, J. C., & Lou, C. (2018). Does being a jerk work? Examining the effect of aggressive risk communication in the context of science blogs. Journal of Risk Research, 21(4), 502-520.
  • Alhabash, S., Mutairi, N., Lou, C., & Kim, W. (2018). Pathways to virality: Psychophysiological responses preceding likes, shares, comments, and status updates on Facebook. Media Psychology, .

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