|Before joining Nanyang Business School in July 2001, Professor Lam Shun Yin had taught marketing courses at the City University of Hong Kong for three years. He also has work experience in store management and business development in the retail sector. His publications appear in major journals including Marketing Science, Strategic Management Journal, Journal of the Academy of Marketing Science, and Journal of Retailing. He is a member of the Journal of Service Research editorial review board.
In addition, Lam has received the Best Reviewer Award from the Journal of Interactive Marketing in 2006, and the Best Article Award from the Journal of Service Research in 2008. He is also the PhD Program Coordinator of the Marketing & International Business Division, Nanyang Business School.
- An Extended Attitudinal Model of Consumers' Technology Adoption: Moderating Effects of Consumer Traits and The Time Factor
- Beyond clickstream data: What consumer insights digital video data provide
- Consumer Satisfaction, Trust and Loyalty Relationships in the Adoption of Technological Innovations
- The Effects of Self-Awareness on Consumer Behaviour
- Lam Shun Yin. (2010). What Kind of Assumptions Need Be Realistic and How to Test Them: A Response to Tsang (2006). Strategic Management Journal, 31(6), 679-687.
- Parish, Janet Turner, Leonard L. Berry, Lam Shun Yin. (2008). The Effect of the Servicescape on Service Workers. Journal of Service Research, 10(3), 220-238.
- Lam Shun Yin, Venkatesh Shankar, M. Krishna Erramilli, Bvsan Murthy. (2004). Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration from a B2B Service Context. Journal of the Academy of Marketing Science, 32(3), 293-311.
- Lam Shun Yin, Mark Vandenbosch, John Hulland, Michael Pearce. (2001). Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion and Spending Effects. Marketing Science, 20(2), 194-215.
- Hulland, John, Yiu Ho Chow, Lam Shun Yin. (1996). Use of Causal Models in Marketing Research: A Review. International Journal of Research in Marketing, 13(2), 181-197.