Nanyang Technology University

Academic Profile
Assoc Prof Ng Sok Ling, Sharon

Associate Professor 
Division of Marketing and International Business 
College of Business (Nanyang Business School) 
 



Email: ANGSL@ntu.edu.sg
Phone: (+65)6790 4898 
Office: S3-B2C-88 
Education
  • PhD University of Minnesota 2004
  • BBus(Hons) Nanyang Technological University 1995
Biography
Sharon Ng is Associate Professor of Marketing in Nanyang Business School, Nanyang Technological University. She received her Ph.D. from University of Minnesota in 2004. Sharon's research focuses primarily on two main areas - cross-cultural differences in consumer behavior and branding issues. She has published in the top Marketing journals, such as Journal of Marketing Research and Journal of Consumer Research. She was named the 2009 MSI Young Scholar and was the Researcher of the Division in 2006 and 2008.
Research Interests
Cross-Cultural Consumer Behavior
Branding Issues
Consumer Information Processing
Current Projects
  • Impact of Culture and Counterfactual Thinking on Brand Switching
Selected Publications
  • Sharon Ng, Loraine Lau. (2010, December ). One Trait, Two Images: Impact of Impression Management Goal Conflict on Brand Choice. Paper presented at Association of Consumer Research Conference, San Francisco.
  • Ng, Sharon, Michael Houston. (2009). Field Dependency and Brand Cognitive Structures. Journal of Marketing Research, .
  • Ng, Sharon. (2008). Cultural Orientation and Brand Dilution: Impact of Motivation Level and Extension Typicality. Journal of Marketing Research, .
  • Ng, Sharon, Michael Houston. (2006). Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations. Journal of Consumer Research, 32, 519-529.
  • Chen, Haipeng (Allan), Sharon Ng, Akshay Rao. (2005). Cultural Differences in Consumer Impatience. Journal of Marketing Research, XLII, 291-301.
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