Nanyang Technology University

Academic Profile
Prof (Adj) Hong Hai 

Adjunct Professor 
Division of Marketing and International Business 
College of Business (Nanyang Business School) 
 



Email: AHHONG@ntu.edu.sg
Phone: (+65)6790 5692 
Office: S3-01A-24 
Education
  • MPA Harvard University 1988
  • PhD(Economics) Carnegie Mellon University 1976
  • ME(Electrical) University of Canterbury 1969
  • BE(Electrical)(Hons) University of Canterbury 1966
Biography
Prof Hong is currently in Nanyang Business School since 2002. He received his Bachelor degree in Electrical Engineering (First Class Honours) from the University of Canterbury, New Zealand, MPA from Harvard University and PhD in economics from Carnegie Mellon. He also holds a Master in Chinese Language and Literature from Beijing Normal University. His research interests include East Asian culture and management, including the practice of guanxi, as well as the science and philosophy of traditional Chinese medicine. He is a frequent speaker on Chinese culture, the scientific basis of Chinese medicine, and management in East Asia. He was chief executive of the diversified group Haw Par Corporation (1990-2003) and currently sits on the board of several listed public companies with operations in East Asia.
Research Interests
Prof Hong has a wide range of research interests, including East Asian culture and management and Chinese medical theories.
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