|Academic Profile |
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Asst Prof Thomas Allard
Division of Marketing and International Business
College of Business (Nanyang Business School)
Phone: (+65)6790 6137
- PhD University of British Columbia 2016
- MSc HEC Montreal 2007
|Thomas Allard is Assistant Professor of Marketing and International Business at Nanyang Technological University. He received his Ph.D. in Marketing from the University of British Columbia in 2016. His research falls in two broad streams. One stream investigates the motives that arise moral transgressions, and how these motives impact consumption choices. Another stream explores the psychological implications of pricing and framing effects relative to pricing on consumers’ decision-making processes. His research has been published in the Journal of Consumer Research and the Journal of Marketing.|
Psychological Implications of Pricing Strategies
- Allard, Thomas and Dale Griffin. (2017). Comparative Price and the Design of Effective Product Communications. Journal of Marketing, 81(5), 16-29.
- Allard, Thomas and Katherine White. (2015). Cross-Domain Effects of Guilt on Desire for Self-Improvement Products. Journal of Consumer Research, 42(3), 401-419.
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