Academic Profile

Academic Profile

Mr Sven Pfrommer

Lecturer, Wee Kim Wee School of Communication and Information

Mr Sven Pfrommer

Originally coming from a creative industries background I entered the academic world by teaching visual communication and advertising in higher education in Southeast Asia for the past years.

Since 1995, I am working as an art director in the commercial advertising and design world. Starting as a freelancer for agencies in Berlin and London I finally found myself running my own boutique agency for several years before entering the education field. During my creative career I worked with clients from almost all industries, from small start-ups to global players.

After my degree in Germany I was lucky to gain a scholarship by the British Council to continue my studies at the Royal College of Art in London. I was also honoured by winning the Berlin Airlift award and the Walter Thiemann award. I am thankful to spend my creative career in both the print era and the digital era and experiencing the big change that the communication industry had to undergo.
Research Interests
Sven Pfrommer’s areas of research interests include: advertising communication, art and advertising, visual communication and technology, photography in advertising, brand communication,

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