Academic Profile

Academic Profile

Asst Prof Mariana Andrade

Assistant Professor, College of Business (Nanyang Business School)

Asst Prof Mariana Andrade

Mariana Andrade is an Assistant Professor in the Division of Information Technology and Operations Management at College of Business (Nanyang Business School). Before joining NBS, Mariana was an Assistant Professor in Information Systems and Technology at IE Business School. Mariana holds a Ph.D. in Innovation and Information Management from the School of Business at the University of Hong Kong. She also graduated summa cum laude from Monterrey Institute of Technology and Higher Education (ITESM) with a BBA degree specializing in strategic management, finance and accounting. Prior to pursuing her Ph.D. studies, she worked in consulting, marketing and banking in different geographical regions ranging from The Americas to Asia.
Research Interests
Mariana Andrade’s research interests span four main areas: IT business value, embedded economy, competitive dynamics and data analytics. She is especially interested on exploring the granular mechanisms through which IT and other technologies influence firm performance and ultimately firm survival. Her research thrives to analyze overlooked and emergent phenomena that have relevant impact on corporations, such as technological innovation in emergent economies and interfirm linkages in hypercompetitive environments. Within these domains, she is currently involved in various multi-disciplinary projects that investigate the role of IS in business performance and innovation in both developed and developing world contexts.

Her research has been published in the Academy of Management Proceedings and the Proceedings of the International Conference of Information Systems and presented in leading international conferences such as the Academy of Management Annual Meeting, International Conference of Information Systems, Americas Conference of Information Systems, and Strategic Management Society Conference. Her work has received one of the Best Paper Awards from the premier international conference of management scholars (Academy of Management Annual Meeting). Moreover, she has received several awards and scholarships, including a fellowship from the National Science Foundation and the University of Illinois at Chicago, the Reaching Out Award from the HKSAR Government, and The University of Hong Kong postgraduate fellowship.
Current Projects
  • IT Strategy, Networks And Firm Performance
Selected Publications
  • Andrade Rojas, M.G., Ramirez Solis. E.R., Zhu, J.J. (2018). Innovation and network multiplexity: R&D and the concurrent effects of two collaboration networks in an emerging economy. Research Policy, 47(6), 1111-1124.
  • Andrade Rojas, M.G., Li, Y., Zhu, J. (2018). Proceedings of the European Marketing Academy Annual Conference: Social Innovation in Emerging Economies: An Ecosystem Built on the Collaboration between Firms and Government-Sponsored Institutions (GSI), and Knowledge Sharing. European Marketing Academy Annual Conference (pp. 1)Glasgow, UK: European Marketing Academy Annual Conference.
  • Andrade Rojas, M.G., Khuntia, J., Saldanha, T., Kathuria, A., Krishnan, M.S. (2016). Proceedings of the Thirty-Seventh International Conference on Information Systems (ICIS): Growth Oriented Digital Strategy and Long- Term Compensation of Chief Executives. International Conference on Information Systems (ICIS) (pp. 1)Dublin, Ireland: International Conference on Information Systems (ICIS).
  • Andrade Rojas, M.G., Saldanha, T., Khuntia, J., Kathuria, A. (2016). Academy of Management Annual (AOM) Meeting: How IT Orientation Affects Obstacles and Facilitators of Innovation in an Emerging Economy. Academy of Management Annual (AOM) Meeting (pp. 1)Anaheim, CA.: Academy of Management Annual (AOM) Meeting.
  • Andrade Rojas, M.G., Kathuria, A., Lee, HH. (2015). Proceedings of the Thirty-Sixth International Conference on Information Systems (ICIS): Attaining Operating Performance through Pas De Trios of IT, Competitive Brokerage and Innovation. International Conference on Information Systems (ICIS) (pp. 1)Forth Worth, Texas: International Conference on Information Systems (ICIS).

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