Academic Profile

Academic Profile

Asst Prof Kim Eunsoo

Assistant Professor, College of Business (Nanyang Business School)

Email: eunsoo@ntu.edu.sg
Phone: +65 67904830
Office: S3 B1C 88
Asst Prof Kim Eunsoo

Biography
Eunsoo Kim is an Assistant Professor of Marketing at Nanyang Business School. Eunsoo received her Ph.D. in Marketing at the Ross School of Business, University of Michigan, specializing in quantitative marketing. Her broad research interest is in the quantitative modeling of social influence under business and consumer settings. The two main research streams that she is currently interested in are 1) Examining the business networks, such as the distributor network in the Multi-level (Network) marketing industry, and 2) Understanding consumers' experiential product consumption and its evaluation in the Entertainment industry.
Research Interests
Quantitative modeling of social influence, Business networks, Evaluation of experiential product consumption, Bayesian statistics and econometrics, Two-sided Matching models, Physiological measures.
Current Projects
  • Social versus Economic Factors in Network Formation: AnEmpirical Analysis of the Multi-level Marketing Industry

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