Academic Profile

Academic Profile

Assoc Prof Chan Yee Ling, Elaine


Associate Professor
Division of Marketing and International Business
College of Business (Nanyang Business School)

Email: ECHAN@NTU.EDU.SG
Phone: (+65)6790 4638
Office: S3-01C-83

Education
  • PhD (Marketing) Hong Kong University of Sci & Tech 2009
  • BComm The University of Birmingham 2003
Biography
Elaine Chan is an Associate Professor of Marketing and International Business at Nanyang Business School. She obtained her PhD from Hong Kong University of Science and Technology. Her research interests focus on understanding consumer behavior. In particular, she is interested in how interpersonal influences and lay beliefs influence consumers’ attitude, motivation and behavior. Her research has been published in Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology.
Research Interests
Consumer Motivation
Persuasion
Social Comparison
Optimism and Lay beliefs
Current Projects
  • Input versus Output: the Role of Social Comparison on Motivation
  • When Social Comparison Is Demotivating For Goal AchievementThe Motivating Effect of Input Versus Output SocialComparision,The effect Of Lay Belief Of Diet & Exercise OnPhysical Health, Meaning Of Health:,The Motivating Effect Of

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