Academic Profile

Academic Profile

Asst Prof Chen Lou

Assistant Professor, Wee Kim Wee School of Communication and Information

Phone: +65 63168895
Office: WKWSCI 03 13
Asst Prof Chen Lou

Dr. Chen Lou is an assistant professor in the Wee Kim Wee School of Communication and Information (WKWSCI). She received her Ph.D. degree in the Department of Advertising and Public Relations and Information and Media Studies (IMS) program at Michigan State University. Her research mainly focuses on consumer psychology, marketing communications, and media & advertising effects in the social media context. Her research primarily applies experimental methods using self-reported, eye-tracking, psychophysiological, and behavioral measures. She received her B.A. in Journalism from the School of Journalism and Communication at Wuhan University of China, and her M.S. degree from the E. W. Scripps school of Journalism at Ohio University.

PhD in Advertising, Michigan State University 2016
MS in Journalism, Ohio University 2011
BA in Journalism & Communication, Wuhan University, China 2009
Research Interests
Consumer Psychology
Social Media Marketing
Marketing Communication
Current Projects
  • Effects Of Conspicuity And Integration Of Warning Messages In lnstagram Alcohol Ads: Balancing Between Persuasion And Reactance Among Underage Youth In Singapore And United States
  • Effects Of Conspicuity And Integration Of Warning MessagesIn Instagram Alcohol Ads: Balancing Between Persuasion AndReactance Among Underage Youth In Singapore And UnitedStates
Selected Publications
  • Marsoof, A., & Lou, C. (2019). Plain packaging and tobacco trade marks: A constitutional and empirical study from Singapore (forthcoming). European Intellectual Property Review, .
  • Feng, Y., Xie, Q. & Lou, C. (2019). The key to 360-degree video advertising: An examination of the degree of narrative structure (forthcoming). Journal of Advertising, .
  • Lou, C., & Yuan, S. (2019). Influencer marketing: How message value and credibility affect consumer trust of branded content within social media. Journal of Interactive Advertising, 19(1), 58-73.
  • Lou, C., Xie, Q., Feng, Y., & Kim, W. (2019). Does Non-hard-sell content really work? Leveraging the value of branded content marketing in brand building (forthcoming). Journal of Product and Brand Management, .
  • Tandoc, E. C., Lou, C. & Lee, V. (2018). Platform-swinging in a poly (social) media context: How and why users navigate multiple social media platforms. Journal of Computer-Mediated Communication, 24(1), 21-35.

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