Academic Profile

Academic Profile

Assoc Prof Goh Kim Huat

Associate Professor, College of Business (Nanyang Business School)

Phone: +65 67904808
Office: S3 B2A 34
Assoc Prof Goh Kim Huat

I am an associate professor in Nanyang Business School (NBS), Nanyang Technological University, Singapore. I am also currently the Academic Director of the MBA program. I received my Ph.D. in business administration with specialization in economics and information systems from the Carlson School of Management, University of Minnesota, Twin Cities. My research interests include applying behavioral economic theories to model consumer behaviour in technology mediated environments, and the value of IT in organizations. I have worked with various organizations such as Khoo Teck Puat Hospital, Ng Teng Fong General Hospital, Funding Societies, Rockwell Automation, and Telenor Norway etc. in research and business analytics related projects.

I have published in top information systems and marketing journals such as MIS Quarterly (MISQ), Information Systems Research (ISR), Journal of Management Information Systems (JMIS), and Journal of Consumer Psychology (JCP). I was formerly the Senior Editor for Electronic Commerce Research Applications journal and co-Editor for Journal of Management Information Systems (Special Issue). I was awarded the Research Excellence Award by NBS in 2013.

In terms of teaching, I teach business analytics, trading analytics and quantitative methods at the graduate and executive level. I also teach accounting information systems and information systems in financial services at the undergraduate level. I was awarded the Teaching Excellence Award by NBS in 2010, 2013 and 2016. I was also voted Teacher of the Year in 2015 for the MSc (Marketing and Consumer Insight) graduate program and Nanyang Business School Teacher of the Year (Business) in 2016. In 2017 and 2018 I was awarded the University-wide Nanyang Education Award (NBS).

More details can be found at my personal website:
Research Interests
Electronic Markets Strategy, Economic Value of Information Technology Investment, Behavioral Economics & Information Goods Pricing, Consumer behavior in information technology mediated environments
Current Projects
  • Consumers' Touch Point Preferences: A Cultural Assessment
  • Digitization of Healthcare: Leveraging Analytics, Understanding Human Behaviours and Influencing Policies
  • Digitizing Integrated Care: An Allocative Efficiency Approach
  • Information Technology and the Disagglomeration of the Financial Services Value Chain
  • Investigating the effects of social media word-of-mouth on job search behavior
  • Persistence Of Social Media Sentiments And Competitive Spillover Effect In Social Media Discussions
Selected Publications
  • Han Gong, Jianxiong Huang, Kim Huat Goh. (2019). The Illusion of Double‐Discount: Using Reference Points in Promotion Framing. Journal of Consumer Psychology, Forthcoming.
  • Jianxiong Huang, Wai Fong Boh & Kim Huat Goh. (2017). A Temporal Study of the Effects of Online Opinions: Information Sources Matter. Journal of Management Information Systems, 34(4), 1169-1202.
  • Adrian Yeow and Kim Huat Goh. (2015). Work Harder or Work Smarter? Information Technology and Resource Reallocation in Healthcare Processes. MIS Quarterly, 39(4), 763-785.
  • Kim Huat Goh and Robert J. Kauffman. (2013). Firm Strategy and the Internet in American Commerce Banking. Journal of Management Information Systems, 30(2), 9-40.
  • Kim Huat Goh and Jesse C. Bockstedt. (2013). The Framing Effects of Multipart Pricing on Consumer Purchasing Behavior of Customized Information Good Bundles. Information Systems Research, 24(3), 334-351.

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