|Academic Profile |
| || |
Dr Boey Yew Tung
Senior Lecturer, College of Business (Nanyang Business School) - Division of Marketing
|Dr Boey holds a Ph.D. in Management from the University of Canberra, an MBA in International Business from Nanyang Technological University and a B. Eng from National University of Singapore. |
His research interests include social media usage and adoption including implications for consumers, organizations and society as well as sports marketing in Asia. His research has been presented at the Australian and New Zealand Marketing Academy (ANZMAC) Conference. He has published case studies on businesses that ride on digital technology platforms. He serves as a reviewer for California Management Review and was previously reviewer for Australian and New Zealand Marketing Academy.
He aims to prepare students to continually assess their learning needs and be ready to take incremental steps to improve their skills and ability by keeping abreast of developments in their chosen field. He emphasizes learning by doing. The andragogic focus goes beyond teaching concepts to reinforcing application of concepts.
Prior to academia, Dr Boey spent many years with MNC’s in the oil & gas, electronics, construction and air quality industries mainly within the Asia Pacific region.
|Social media usage and adoption including implications for consumers, organizations and society|
« Back to Research Directory