Academic Profile

Academic Profile

Asst Prof Chen Yupeng


Assistant Professor
Division of Marketing and International Business
College of Business (Nanyang Business School)

Email: YPCHEN@NTU.EDU.SG
Phone: (+65)65141038
Office: S3-B1C-90

Education
  • PhD Columbia University 2015
  • BS Peking University 2009
Biography
Yupeng Chen is an Assistant Professor of Marketing and International Business at Nanyang Business School. Yupeng obtained his Ph.D. in Marketing from Wharton in 2018, Ph.D. in Operations Research from Columbia University in 2015, and B.S. in Mathematics from Peking University in 2009.
Research Interests
Yupeng's research interests lie in two areas. He is particularly interested in developing new machine learning models with applications in modeling consumer heterogeneity in preference estimation and estimating heterogeneous treatment effects in field experiments. He is also interested in conducting field experiments to test marketing strategies and theories of consumer behavior.
Current Projects
  • (1) Enhancing Effectiveness of Referral Programs by Promoting Better Matching: Evidence from Field Experiments, (2) Machine Learning Methods with Applications in Conjoint Estimation and Estimation of Heterogeneous Treatment Effects

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