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NTU: Academic Profile: Assoc Prof Shirley Ho Soo Yee

Academic Profile

Academic Profile

Assoc Prof Shirley Ho Soo Yee

Associate Chair (Faculty), Wee Kim Wee School of Communication and Information

Wee Kim Wee School of Communication and Information
College of Humanities, Arts, & Social Sciences

Phone: (+65)67906044/65923633
Office: WKWSCI 03-50 / WKWSCI 04-41

  • PhD University of Wisconsin, Madison 2008
  • MA University of Wisconsin, Madison 2005
  • BComm(Hons) Nanyang Technological University 2002
Dr. Shirley Ho is a tenured associate professor in the Wee Kim Wee School of Communication and Information (WKWSCI). She received a Ph.D. in mass communications (minor: educational psychology) and a M.A. in journalism and mass communication from the University of Wisconsin at Madison in 2008 and 2005, respectively. She also received a B.A. in communication studies (first class honors) from NTU in 2002. In 2004, She was awarded a four-year overseas scholarship by NTU to pursue her graduate studies at UW-Madison. She was a senior tutor in the WKWSCI at NTU from 2003 to 2008 (on study leave from 2004-2008).

Her primary research area focuses on public opinion and media effects, which advances and applies prominent mass communication and public opinion theories in the interrelated contexts of science, health, and environmental sustainability. Some of the science- and health-related issues that she has examined include public opinion of nanotechnology, stem cell research, and climate change. Among her numerous involvements, she is the principal investigator of the large-scale, interdisciplinary project, “PONdER: Public Opinion of Nuclear EneRgy,” funded by the National Research Foundation. In addition, she is also the principal investigator of the project “Environmental Sustainability among Multiple Stakeholders; Communication as the Basis of Social Capital, Collective Action and Policy Support,” funded by NTU.

Her secondary area of research focuses on extending public opinion theories to examine the impacts of new media and social-psychological factors on attitudinal and behavioral outcomes. The projects that she currently lead in this research area include “Digital Media Literacy: Cyber Wellness of Singapore Youths and Adults” (funded by the Media Development Authority) and “Cyberbullying and Parental Mediation Strategies: A Comparative Assessment of Children and Teenagers” (funded by the Ministry of Education), in addition to others.

She has published papers in top-tier communication journals such as Communication Research, Journal of Health Communication, New Media & Society, Public Opinion Quarterly, Public Understanding of Science, and Science Communication, as well as journals in other disciplines such as Journal of Occupational Rehabilitation and Nature Nanotechnology. Her papers have won numerous top faculty paper awards at international conferences such as the ICA and AEJMC conferences.

She is currently an Associate Editor for the Asian Journal of Communication, an Associate Editor for the Oxford Encyclopedia of Climate Change Communication, and an editoral board member of Environmental Communication and the Journal of Media Psychology. She served as Head (elected) of the Communicating Science, Health, Environment, and Risk (ComSHER) Division for the 2014-15 AEJMC conference. She has been an active member (invited) of the Program Advisory Committee for English Programs (PACE) at the Ministry of Communication and Information (2011-present). She has consulted for organizations and institutions such as the Singapore Institute of Management and the Ministry of Home Affairs.

For more updated information about her research, please visit her personal homepage:
Research Interests
Media effects and public opinion in the context of science, health, and environmental issues
Impacts of new media and social-psychological factors on attitudinal and behavioral outcomes
Mass communication theory and quantitative research methods
Current Projects
  • A Baseline, Cross-Sectional and Intervention Study Investigating Individual, Cultural and Organisational Factors Influencing Ownership of Workplace Health and Safety Leading to a Mindset Change and Actions.
  • A Cross-Cultural Comparison And Examination of Factors influencing multiple stakeholders' risk perceptions, Knowledge, andAttitudes toward the issue of Global Climate change
  • Advancing the Cognitive Mediation Model: A Study on Singaporeans' Knowledge of Climate Change and Environmentally Conscious Behaviours
  • Advancing the Spiral of Silence Theory
  • Expanding on the Cognitive Mediation Model: Understanding the Motivations behind Learning about the H1N1
  • Factors Influencing Problematic Mobile Phone Use Among Youths In Singapore And Malaysia
  • Framing effects on risk perception and public support of emergent technologies
  • H1N1: A Study in Health Communication
  • Mass Media, Social Norms, and Public Pro-Environmental Attitudes and Behaviour
  • PONdER: Public Opinion of Nuclear Energy
  • Perceiving Online Public Opinion: A Study of Facebook Opinion Cues, Opinion Climate Congruency, and Source Credibility on Willingness to Speak Out
  • Science Communication on Social Media: Investigating the Roles of Spokesperson Credibility, Issue Controversy, and Discourse Civility on Public Perceptions of Science & Technology
  • Science literacy: Development of a comprehensive measurement instrument
  • Scientists as Public Intellectuals: Public Communication of Science and Technology (PCST)
  • Social Media in Civic Engagement
  • Spokespersons for Science: Examining the Attitudinal and Behavioral Influences of Opinion Leaders on YouTube
  • The Knowledge Gap Theory and Public Understanding of Breast Cancer
  • The role of socialization agents in adolescents' responses to mobile marketing: A consumer socialization perspective
  • Toward A Sustainable Nation: Public Perception Of Renewable Energies
  • Toward A Sustainable Nation: Public Perception Of RenewableEnergies
  • Transforming Team-Based Learning to Humanities and Social Science courses
  • Understanding Singaporeans' attitudes toward homosexuality and perceptions of media portrayals of lesbians and gays: A longitudinal investigation
Selected Publications
  • Shirley S Ho, Benjamin H Detenber, Sonny Rosenthal & Edmund Lee Wei Jian. (2014). Seeking information about climate change: Effects of media use in an extended PRISM. Science Communication, 36(3), 270-295.
  • Shirley S Ho, Xianghong Peh, Veronica WL Soh. (2013). The cognitive mediation model: Factors influencing public knowledge of the H1N1 pandemic and intention to take precautionary behaviors. Journal of Health Communication, 18(7), 773-794.
  • Shirley S Ho, Vivian Hsueh-Hua Chen, Clarice C Sim. (2013). The spiral of silence: Examining how cultural predispositions, news attention, and opinion congruency relate to opinion expression. Asian Journal of Communication, 23(2), 113-134.
  • Edmund WJ Lee, Shirley S Ho, Josephine K Chow, Ying Ying Wu, Zixin Yang. (2013). Communication and knowledge as motivators: Understanding Singaporean women's perceived risks of breast cancer and intentions to engage in preventive measures. Journal of Risk Research, 16(7), 879-902.
  • Shirley S Ho. (2012). The knowledge gap hypothesis in Singapore: The roles of socioeconomic status, mass media, and interpersonal discussion on public knowledge of the H1N1 flu pandemic. Mass Communication and Society, 15(5), 695-717.

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