Academic Profile

Academic Profile

Asst Prof Mansur Khamitov

Assistant Professor
Division of Marketing and International Business
College of Business (Nanyang Business School)

Phone: (+65)65148983
Office: S3-B1C-104

  • PhD (Marketing) Ivey Bus School, Univ of Western Ontario 2018
  • MBA (Marketing) KIMEP University 2013
  • BSS KIMEP University 2011
Mansur Khamitov is an Assistant Professor of Marketing at the Nanyang Business School, Nanyang Technological University (NTU Singapore). He obtained his Ph.D. from the Ivey Business School, University of Western Ontario (Canada). His research stream focuses on consumer information processing particularly in relation to branding (brand relationships, brand transgressions, brand loyalty) and financial decision-making (saving, gambling).

Mansur's research has been published in the Journal of Consumer Psychology, Journal of Experimental Social Psychology, Cognition, and Handbook of Strong Brands, Strong Relationships, as well as invited for revision at Journal of Consumer Research and Journal of Consumer Psychology. His work has successfully obtained funding from the Social Sciences and Humanities Research Council of Canada (SSHRC) and Ministry of Advanced Education and Skills Development of Ontario. Mansur has been recognized as a 2017-18 Rising Star by the American Marketing Association’s Consumer Behavior Special Interest Group as well as a 2017 Highly Commended Doctoral Research Award recipient by Emerald/EFMD.

Prior to starting his Ph.D., he spent several years working in fast-moving consumer goods and the pharmaceutical industry. His industry experience is mostly in branding and marketing management, including work as a senior product manager at Polpharma and a brand manager at Procter & Gamble, where he managed such brands as Oral-B, Blend-A-Med (Crest), Camay, and Safeguard. Mansur also has experience teaching and guest lecturing Integrated Marketing Communications and Advertising and Marketing in Emerging Economies at the University of Western Ontario and KIMEP University. ​Aside from his career, he is an avid sports fan, traveler, poet, book lover, and a musical enthusiast.
Research Interests
Consumer Information Processing Particularly in Relation to Branding (Brand Transgressions, Brand Relationships, Brand Loyalty) and Financial Decision-Making (Saving, Gambling)
Current Projects
  • Understanding the Effectiveness and Complexity of the Link between Consumer-Brand Relationships and Customer Brand Loyalty
Selected Publications
  • Rotman, Jeff*, Mansur Khamitov*, and Scott Connors*. (2018). Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically. Journal of Consumer Psychology, 28(2), 353-361.
  • Connors, Scott*, Mansur Khamitov*, Sarah Moroz*, Lorne Campbell*, and Claire Henderson. (2016). Time, Money, and Happiness: Does Putting a Price on Time Affect Our Ability to Smell the Roses?. Journal of Experimental Social Psychology, 67, 60-64.
  • Khamitov, Mansur*, Jeff Rotman*, and Jared Piazza. (2016). Perceiving the Agency of Harmful Agents: A Test of Dehumanization versus Moral Typecasting Accounts. Cognition, 146, 33-47.
  • Goode, Miranda*, Mansur Khamitov*, and Matthew Thomson*.(2015). Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating. Handbook of Strong Brands, Strong Relationships(216-232). London, UK: Routledge/Taylor & Francis.

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