Academic Profile

Academic Profile

Asst Prof Lim Ai Ching

Assistant Professor
Division of Marketing and International Business
College of Business (Nanyang Business School)

Phone: (+65)6790 4982
Office: S3-B1B-73

  • PhD National University of Singapore 2003
  • BBA (Hons) National University of Singapore 1998
Dr. Elison Lim obtained her PhD from NUS Business School, National University of Singapore. Her research interests lie in the area of consumer behaviour, with a focus on understanding the role of emotions in consumer-marketer interactions and the influence of figurative language effects on advertising and branding perceptions. Her research has been published in international journals such as Journal of Marketing Research, Journal of Advertising, and Journal of Business Research. Before joining Nanyang Business School, Elison was senior lecturer at the Department of Management and Marketing at The University of Melbourne.
Research Interests
Information Processing
Language Effects in Advertising
Cross-Cultural Consumer Differences
Research Grant
  • MOE Grant (2015-) [by MOE]
Current Projects
  • Complex Scents Induce Risk-Taking Behavior: Understanding the Role of Self-Control
Selected Publications
  • Lee, Yih Hwai and Elison Ai Ching Lim. (2010). When Good Cheer Goes Unrequited: How Emotional Receptivity Affects Evaluation of Expressed Emotion. Journal of Marketing Research, 47, 1151-61.
  • Lim, Elison Ai Ching, Swee Hoon Ang, Yih Hwai Lee, and Siew Meng Leong. (2009). Get the Picture? The Effects of Idiom Processing on Consumer Ad Response. Journal of Pragmatics, 41(9), 1778-1793.
  • Lee, Yih Hwai and Elison Ai Ching Lim. (2008). What's Funny and What's Not: The Moderating Role of Cultural Orientation in Ad Humor. Journal of Advertising, 37(2), 75-88.
  • Michael Beverland, Elison Ai Ching Lim, Michael Morrison, and Mile Terziovski. (2006). In-Store Music and Consumer-Brand Relationships: Relational Transformation Following Experiences of Mis(Fit). Journal of Business Research, 59(9), 982-9.
  • Ang, Swee Hoon and Elison Ai Ching Lim. (2006). The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes. Journal of Advertising, 35(2), 39-54.

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