Academic Profile

Academic Profile

Asst Prof Zhang Kuangjie

Assistant Professor, College of Business (Nanyang Business School) - Division of Marketing

Asst Prof Zhang Kuangjie

Kuangjie Zhang received his PhD in Marketing from INSEAD. He also received a BA degree in Economics and a BSc degree in Psychology (double major) from Peking University in China.

His primary research focuses on the general topic of hedonic and experiential consumption. He is also interested in examining the impact of various sensory cues in our shopping environment on consumer behavior. His research has appeared in leading academic journals in both marketing and psychology, such as Journal of Consumer Research, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, and Journal of Experimental Psychology: General. He teaches the course on Market Behaviour at the undergraduate level.
Research Interests
Hedonic and Experiential Consumption, Numerosity, Sensory Marketing
Selected Publications
  • Wadhwa, Monica and Kuangjie Zhang. (2019). When Numbers Make You Feel: Impact of Round versus Precise Numbers on Preventive Health Behaviors. Organizational Behavior and Human Decision Processes, 150, 101-111.
  • Tuk, Mirjam, Kuangjie Zhang, and Steven Sweldens. (2015). The Propagation of Self-Control: Self-Control in One Domain Simultaneously Improves Self-Control in Other Domains. Journal of Experimental Psychology: General, 144(3), 639-654.
  • Wadhwa, Monica and Kuangjie Zhang. (2015). This Number Just Feels Right: The Impact of the Roundedness of Price Numbers on Product Evaluations. Journal of Consumer Research, 41(5), 1172-1185.
  • Yang, Haiyang, Amitava Chattopadhyay, Kuangjie Zhang, and Darren W. Dahl. (2012). Unconscious Creativity: When can Unconscious Thought Outperform Conscious Thought?. Journal of Consumer Psychology, 22(4), 573-581.

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