Academic Profile

Academic Profile

Asst Prof Kenichi Ito

Assistant Professor, School of Social Sciences

Asst Prof Kenichi Ito

Dr. Ito investigates the relationship between culture and the mind. On the one hand, members of a given culture acquire culturally-specific knowledge form their environment. On the other hand, they also recreate the environment from which new members of the culture acquire the knowledge. To investigate such two-way street, Dr. Ito investigates the distinct perceptual and cognitive patterns across different cultural groups and how these patterns are reflected in their environments.
Research Interests
Cultural norms
Nonverbal communications
Social support
Close relationship
Current Projects
  • (1) Close Relationship with a Favourite Brand Reduces Chronic and Acute Stress (2) Perception of Collective Emotion (Emotion of a Group) in Singapore, Japan and Canada
  • Developing and Validating the Climate Change Adaptation Scale (CCAS)
  • Making Recycling Fun in Singapore
  • P1:Mass Customization And Local And Global Processing StylesP2: The Usability Of Websites And Holistic Thinking StylesP3: Self-gifts In Singapore, Japan And ChinaP4: Shopping In The Same Direction
  • Perception of Littering in Bukit Batok East Zone 3
  • The Brain Mechanisms Behind Multiculturalism in Singapore: A Neuroscience Approach to Study In-group and Out-group Dynamics
  • Tolerance of Uncertainty and Preference for Experimental or Conservative Consumption in Singapore and Japan
Selected Publications
  • Kenichi Ito, Terri Tan, Albert Lee ,& Liman Man Wai Li. (2019). Low Residential Mobility and Novelty-Seeking Consumption. Journal of Cross-Cultural Psychology, 50(10), 1242 - 1252.
  • de Bellis, E. Hildebrand, C., Ito, K., Herrmann, A., & Schmitt, B. (2019). Personalizing the Customization Experience: A Matching Theory of Mass Customization and Culture-Specific Information Processing.. Journal of Marketing Research, 56, 1050-1065.
  • Kenichi Ito & Liman Man Wai Li. (2019). Holism and pro-environmental commitment: An examination on the mediating roles of affective and cognitive determinants. Personality and Individual Differences, 149, 160-166.
  • Ito K*, Chew Wei O, Kitada R*. (2019). Emotional Tears Communicate Sadness But Not Excessive Emotions Without Other Contextual Knowledge. Frontiers in Psychology, 10, 878.
  • Hillbun Ho, Kenichi Ito. (2019). Consumption-oriented engagement in social network sites: Undesirable influence on personal well-being. European Journal of Marketing, .

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