Academic Profile

Academic Profile

Asst Prof Shi Hongyan


Assistant Professor
Division of Marketing and International Business
College of Business (Nanyang Business School)

Email: HYSHI@NTU.EDU.SG
Phone: (+65)6790 4718
Office: S3-B1A-32

Education
  • PhD in Business Administration University of Illinois 2011
  • MSc (Management Science and Engineering) Beijing Univ of Aeron & Astronautics 2003
  • BEng (Industrial Engineering) Beijing Univ of Aeron & Astronautics 2000
Biography
Hongyan's research interests include Distribution Channel, Product Design, Advertising, Pricing, and Competitive Strategies, with an analytical modeling (mainly game theory) methodology.
Research Interests
Distribution Channel, Product Design, Advertising, Pricing, Competitive Strategies,
Current Projects
  • The Effects of distribution channel structures on firms' product decision
Selected Publications
  • Jiang, Baojun, and Hongyan Shi. (2018). Inter-competitor licensing and product innovation. Journal of Marketing Research, forthcoming, Equal authorship.
  • Shi, Hongyan, Yunchuan Liu, Nicholas C Petruzzi. (2018). Informative advertising in a distribution channel. European Journal of Operational Research, forthcoming.
  • Liu Yan, H. Shi, N. C. Petruzzi. (2018). Optimal quality and quantity provisions for centralized vs. decentralized distribution: market size uncertainty effects. European Journal of Operational Research, 265(3), 1144-1158.
  • Shi, H., Y. Liu, N. C. Petruzzi. (2013). Consumer heterogeneity, product quality, and distribution channels. Management Science, 59(5), 1162-1176.

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