Academic Profile

Academic Profile

Asst Prof Huang, Xun (Irene)

Assistant Professor
Division of Marketing and International Business
College of Business (Nanyang Business School)

Phone: (+65)69082309
Office: S3-B1A-23

  • PhD (Marketing) The Chinese University of Hong Kong 2013
  • MA (Marketing) Fudan University 2008
  • BA (Business Administration) South China University of Technology 2005
Xun (Irene) Huang received her PhD in Marketing from The Chinese University of Hong Kong in 2013. Her research focuses on how specific emotions and sensory experiences influence consumer decision-making and behavior. Her research has been published in leading academic journals in both marketing and psychology, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Psychological Science, Journal of Experimental Social Psychology, and Social Psychological and Personality Science. Her research has also been featured in several media outlets including the Harvard Business Review and the Wall Street Journal. She was a recipient of the NBS Research Award 2017, SCP Park Young Contributor Award 2015, CUHK Young Scholars Thesis Award 2013 and CUHK Postgraduate Research Output Award 2012. She was also awarded the Marketing Science Institute (MSI) Young Scholar in 2019.
Research Interests
Consumer Psychology and Information Processing
Sensory/Physical Experiences
Specific Emotions
Close Relationships
Selected Publications
  • Huang, Xun (Irene), Ping Dong, and Meng Zhang. (2019). Crush on You: Romantic Crushes Increase Consumers’ Preferences for Strong Sensory Stimuli. Journal of Consumer Research, , Forthcoming.
  • Huang, Xun (Irene) and Ping Dong. (2019). Romantic Crushes Promote Variety-Seeking Behavior. Journal of Consumer Psychology, , Forthcoming.
  • Dong, Ping, Xun (Irene) Huang, and Aparna A. Labroo. (2019). Cueing Morality: The Effect of High-Pitched Music on Healthy Choice. Journal of Marketing, , Forthcoming.
  • Huang, Zhongqiang (Tak), Xun (Irene) Huang, and Yuwei Jiang. (2018). The Impact of Death-Related Media Information on Consumer Value Orientation and Scope Sensitivity. Journal of Marketing Research, 55(3), 432-445.
  • Huang, Xun (Irene), Ping Dong, and Aparna A. Labroo. (2018). Feeling Disconnected from Others: The Effects of Ambient Darkness on Hedonic Choice. International Journal of Research in Marketing, 35(1), 144-153.

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