Academic Profile

Academic Profile

Asst Prof Hyeokkoo Eric Kwon


Assistant Professor
Division of Information Technology and Operations Management
College of Business (Nanyang Business School)

Email: ERIC.KWON@NTU.EDU.SG
Phone: (+65)65141123
Office: S3-B2B-71

Education
  • PhD Korea Advanced Institute of Sci and Tech 2018
  • BS Korea Advanced Institute of Sci and Tech 2013
Biography
Hyeokkoo Eric Kwon is an Assistant Professor of Information Technology and Operations Management in Nanyang Business School at Nanyang Technological University. He received his B.S. in Aerospace Engineering and Ph.D. in Management Engineering (Information Systems) from the Korea Advanced Institute of Science and Technology (KAIST). His research interests include economics of information systems, mobile analytics, healthcare IT, FinTech, and social media. He has published in Information Systems Research (ISR), and Journal of Management Information Systems (JMIS). His research has been presented at leading conferences, including International Conference on Information Systems (ICIS), Workshop on Information Systems and Economics (WISE), and Conference of Information Systems and Technology (CIST). He is an active reviewer for Information Systems Research (ISR), Journal of Management Information Systems (JMIS), Management Information Systems Quarterly (MISQ), and Management Science (MS).

Articles in Refereed Journals

1. Anindya Ghose, Hyeokkoo Eric Kwon, Dongwon Lee, and Wonseok Oh (2018) “Seizing the Commuting Moment: Contextual Targeting based on Mobile Transportation Apps,” Accepted in Information Systems Research (note: the authors are listed in alphabetical order)
2. Hyeokkoo Eric Kwon, Wonseok Oh, and Tae Kyung Kim (2017) “Platform Structures, Homing Preferences, and Homophilous Propensities in Online Social Networks,” Journal of Management Information Systems, 34(3):768–802.
3. Hyeokkoo Eric Kwon, Hyunji So, Sang Pil Han, and Wonseok Oh (2016) “Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective,” Information Systems Research, 27(4):919–939.

Articles in Refereed Conference Proceedings

1. Hyeokkoo Eric Kwon, Sanjeev Dewan, Wonseok Oh, and Tae Kyung Kim. (2017) “Efficacy of a Health App for Obesity and Overweight Management: A Hidden Markov Model,” Proceedings of the 38th International Conference on Information Systems (ICIS), Seoul, Korea, December 2017
2. Hyeokkoo Eric Kwon, Wonseok Oh, and Tae Hyun Kim. (2015) “One-Sided Competition in Two-Sided Social Platform Markets? An Organizational Ecology Perspective,” Proceedings of the 36th International Conference on Information Systems (ICIS), Fort Worth, TX, December 2015
3. Hyeokkoo Eric Kwon, Hyunji So, Sang Pil Han, and Wonseok Oh. (2014) “Nature or Nurture? An Analysis of Rational Addiction to Mobile Social Applications,” Proceedings of the 35th International Conference on Information Systems (ICIS), Auckland, New Zealand, December 2014

Selected Working Papers

1. Hyeokkoo Eric Kwon, Sanjeev Dewan, Wonseok Oh, and Tae Kyung Kim. “Digital Self-Regulation: The Impact of Using an Online Health Application on Personal Weight Management.”
2. Hyeokkoo Eric Kwon, Wonseok Oh, and Tae Hyun Kim. “One-Sided Competition in Two-Sided Mobile Social Platform Markets? An Organizational Ecology Perspective.”
3. Hyeokkoo Eric Kwon, Byung Cho Kim, and Wonseok Oh. “The Toll of IT Patent Trolls: Implications for Digital Innovation.”
4. Yoonseock Son, Hyeokkoo Eric Kwon, Giri Kumar Tayi, and Wonseok Oh. “Loyalty under Hidden Defection: The Differential Effects of Online Banking Adoption.”
5. Byung Cho Kim, Hyeokkoo Eric Kwon, YoungOk Kwon, Dongwon Lee, Kyu-Min Lee, and Wonseok Oh. “The Illusion of Diffusion: A Percolation Perspective on Social Structure and Segregation in Twitter Networks.” (note: the authors are listed in alphabetical order)
Research Interests
My research interests lie principally in identifying how new IS technologies affect consumers and firms and what the corresponding implications are for firms and governments. This topic is particularly important because corporate strategies and government policies that are implemented without a thorough understanding of complex and dynamically evolving technologies can significantly diminish business profit and social welfare. Specifically, my research has been heavily oriented toward these domains: mobile analytics, healthcare IT, FinTech, and social media. I apply multiple quantitative methodologies, including econometric analyses, experiments, and hierarchical Bayesian models, with data collected from the firms with which I collaborate. I also employ analytical modeling approaches and agent-based simulation analyses to develop theoretical underpinnings for empirical validations or comprehend complex decision problems in a simplified structure.
Current Projects
  • Investigating the Impact of Mobile Innovations on Marketing, Finance, and Healthcare Industries
Selected Publications
  • Kwon HE, Dewan S, Oh W, and Kim TK. (2017). Proceedings of the 38th International Conference on Information Systems: Efficacy of a Health App for Obesity and Overweight Management: A Hidden Markov Model. International Conference on Information SystemsSeoul, Korea.
  • Kwon HE, Oh W, and Kim TK. (2017). Platform Structures, Homing Preferences, and Homophilous Propensities in Online Social Networks. Journal of Management Information Systems, 34(3), 768-802.
  • Kwon HE, So H, Han SP, and Oh W. (2016). Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective. Information Systems Research, 27(4), 919-939.
  • Kwon HE, Kim BC, and Oh W. (2016, December). The Toll of Patent Trolls: Implications for Innovation. Paper presented at the Korean Chapter of the Association for Information Systems (KrAIS) Post-ICIS Workshop.
  • Ghose A, Kwon HE, Lee D, and Oh W. (2016, December). Seizing the Commuting Moment: Contextual Targeting based on Mobile Transportation Apps. Paper presented at Workshop on Information Systems and Economics.

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