Academic Profile

Academic Profile

Asst Prof Charlene Chen Yijun

Assistant Professor, College of Business (Nanyang Business School) - Division of Marketing

Asst Prof Charlene Chen Yijun

Charlene Chen is an Assistant Professor of Marketing and International Business at Nanyang Business School. Professor Chen holds a PhD in Marketing from Columbia Business School, an MA in Clinical Psychology from Teachers College, Columbia University, and a BSSc with First Class Honours in Psychology from the National University of Singapore.
Research Interests
Professor Chen's research addresses two overarching questions: (1) when and how consumers regulate their motivational and emotional states through consumption behaviour, and (2) how emotions affect consumers' choices and consumption experience.
Current Projects
  • (6 Project Titles) 1.Need to Feel Better 2.Impact of Perceived Ctr on Consumer's Spending Behaviour 3.Impact of One's Regulatory Mode on Consumer's Decision-Making & Stress 4.The Role of Metacognitive Experiences in Self Control
  • The Truth about Socio-Economic Inequality in People’s Everyday Lives: How It Affects the Way People Think, Feel and Behave in their Natural Environment
Selected Publications
  • Chen, C. Y., Rossignac-Milon, M., & Higgins, E. T. (2018). Feeling Distressed from Making Decisions: Assessors’ Need to Be Right. Journal of Personality and Social Psychology, 115(4), 743-761.
  • Chen, Charlene Y., Leonard Lee, and Andy J. Yap. (2017). Control Deprivation Motivates Acquisition of Utilitarian Products. Journal of Consumer Research, 43(6), 1031-1047.
  • Franks, Becca, Charlene Y. Chen, Katie Manley, and E. Tory Higgins. (2016). Effective Challenge Regulation Coincides with Promotion Focused-Related Success and Emotional Well-Being. Journal of Happiness Studies, 17(3), 981-994.
  • Chen, Charlene Y., Valerie Purdie-Vaughns, Jo Phelan, Lawrence H. Yang, and Gary Yu. (2015). Racial and Mental Illness Stereotypes and Discrimination: An Identity-Based Analysis of the Virginia Tech and Columbine Shootings. Cultural Diversity and Ethnic Minority Psychology, 21(2), 279-287.
  • Chen, Charlene Y., and Ryan Y. Hong. (2010). Intolerance of Uncertainty Moderates the Relation between Negative Life Events and Anxiety. Personality and Individual Differences, 49(1), 49-53.

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