Academic Profile

Academic Profile

Asst Prof Althaf Marsoof

Assistant Professor, College of Business (Nanyang Business School) - Division of Business Law

Asst Prof Althaf Marsoof

Althaf Marsoof joined the Division of Business Law of the Nanyang Business School (NBS) as an Assistant Professor in May 2017. Prior to joining the NBS, he spent three years at the Dickson Poon School of Law at King’s College London, where he completed his Doctoral research investigating approaches to, and challenges in, holding internet intermediaries accountable for infringements of trademark rights. His research was fully funded by the Dickson Poon PhD Scholarship grant. Prior to moving into full-time academia, he worked for over six years as a State Counsel attached to the Attorney General’s Department in Sri Lanka. He holds a Bachelor of Science in the field of information technology from the Curtin University (Australia) and a Master of Laws (with first class honours) from the University of Cambridge (UK). He spent a year in Australia researching on the applicability of Australian laws relating to trademarks and consumer protection, as well as common law tort principles, to the context of trademark infringements committed in the online environment. This research was the basis for his MPhil thesis at the University of Queensland, which was supported by two grants–the International Postgraduate Research and Centennial scholarships.

Professional memberships and affiliations:

International Association for the Advancement of Teaching and Research in Intellectual Property (ATRIP): Member (since Aug 2018)
Higher Education Academy of the UK: Fellow (since Mar 2017)
Applied Research Centre for Intellectual Assets and the Law in Asia (ARCIALA), Singapore Management University: Visiting Researcher (Jul 2016 - Jul 2017)
Intellectual Property Division of LAWASIA: Member (2016-2017)
Bar Association of Sri Lanka: Member (since Dec 2007)

For a full list of his publications, please visit:
Research Interests
Intellectual Property Law and Information Technology Law ; Commercial Law ; Public Law
Current Projects
  • Algorithmic Justice: A Rights-Based approach to the Design and Use of Artificial Intelligence
  • Copyright Related Notice And Takedown: A Global Empirical StInternet Intermediaries, Friend Or Foe? Holding InternetIntermediaries Accountable For Trademark InfringementsBlockchain Technology And The Law
Selected Publications
  • Marsoof A & R Perera. (2020). Legitimate advertising or trademark infringement? An analysis of the practice of keyword advertising amid the COVID-19 crisis. European Intellectual Property Review, 7, (forthcoming).
  • Bonadio E & A Marsoof.(2020). Logo? No logo? The WTO dispute on plain packaging of tobacco, and beyond. Research Handbook on Intellectual Property and Investment Law(339-365). Cheltenham: Edward Elgar.
  • A Marsoof. (2019). Artificial Intelligence and Legal ResponsibilityLive With AI Initiative (White Paper).
  • Marsoof A and Dennis Ong.(2019). Resolving the Anomaly in Contract Formation under the UNCITRAL Rules and the Common Law. Hors Serie Volume XXV, 2019: Modernization of National Commercial Laws and the Role of International Legal Harmonization(published online). New Zealand: Victoria University of Wellington.
  • Marsoof A, C Lou & HK Kim. (2019). Plain Packaging and Tobacco Trade Marks: A Constitutional and Empirical Study from Singapore. European Intellectual Property Review, 41(9), 555-563.

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