Academic Profile

Academic Profile

Assoc Prof (Adj) Gerard Dionicio Gonzales

Adjunct Associate Professor
Division of Marketing and International Business
College of Business (Nanyang Business School)

Phone: (+65)6790 6422
Office: S3-B1A-01

  • MBA Nanyang Technological University 1996
  • BAcc University of Singapore 1978
Prof Gonzales is with the Nanyang Business School where he teaches marketing at the undergraduate and Nanyang MBA programmes. He has been with the school since 1997. He is active in executive education and has conducted finance and marketing workshops for the Nanyang Business School’s Executive Development Programme and the Cornell-Nanyang Institute of Hospitality Management Professional Development Programme. He is also the co-author of a chapter in the book “Business Opportunities in the Philippines” published by NTU and Prentice Hall.

Prof Gonzales has garnered over 30 years of international management, consulting and training experience in several countries. Prior to setting up a management consulting practice in 1989, he held positions as managing director, general manager, financial controller, administrator and internal auditor with various hospitality organizations in Singapore, Indonesia, Malaysia and the USA. Since then, he has trained and consulted in the areas of strategic planning and marketing, asset and financial management, organizational development and customer value management with chain and independent hospitality corporations located in Singapore, Malaysia, Indonesia, France, China and the United Kingdom. His firm’s past and current clients include The Ascott Group, Citadines Apart’Hotel, Raffles Knowledge, NTUC Club, Asia Pacific Breweries, Hewlett Packard, and the Sabah Economic Development Corporation.

Prof Gonzales holds an MBA (Hospitality & Tourism Management) and a Bachelor of Accountancy. He is a Certified Hotel Administrator (CHA), a title awarded by the Educational Institute of the American Hotel & Lodging Association in 1989, while he served as managing director and general manager of the Hollywood Palm Hotel in Hollywood, California, USA. In 1996, he was awarded the Singapore Tourist Promotion Board Gold Medal Award and The Raffles Hotel Book Prize in the Nanyang Business School’s MBA programme.
Research Interests
Services marketing and innovation
Brand equity management
Hospitality & tourism marketing

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