Academic Profile

Academic Profile

Asst Prof Ali Faraji Rad


Assistant Professor
Division of Marketing and International Business
College of Business (Nanyang Business School)

Email: AFARAJI-RAD@NTU.EDU.SG
Phone: (+65)6592 1747
Office: S3-01C-106

Education
  • PhD in Business & Economics (Mkting) BI Norwegian Business School 2013
  • MS in Marketing & E-commerce Tarbiat Modares University & Lulea Unvi. 2008
  • BCompSc Iran University of Science & Technology 2005
Biography
Prior to joining NTU, Ali Faraji-Rad was a post-doctoral research scholar at Columbia University. He received a Ph.D. in business and economics (marketing specialization) from BI Norwegian School of Management. He holds a M.Sc. in marketing and e-commerce from Iran's Tarbiat Modarres University, and a B.Sc. in computer software engineering from Iran University of Science and Technology.
Research Interests
Ali Faraji-Rad is broadly interested in subjective and biological processes that shape people's behaviors and decisions.
Selected Publications
  • Faraji-Rad, A. & Pham, M.T. (2017). Uncertainty Increases the Reliance on Affect in Decisions. Journal of Consumer Research, 44 (1), 1-21.
  • Faraji-Rad, A., Melumad, S., & Johar, G. (2017). Consumer Desire for Control as a Barrier to New Product Adoption. Journal of Consumer Psychology, 27 (2), 347-354.
  • Pham, M. T., Faraji-Rad, A., Toubia, O., & Lee, L. (2015). Affect as an Ordinal System of Utility Assessment. Organizational Behavior and Human Decision Processes, 131(Nov), 81-94.
  • Faraji-Rad, A., Samuelsen, B. M., & Warlop, L. (2015). On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty. Journal of Consumer Research, 42(3), 458-471.
  • Faraji-Rad, A., Moeini-Jazani, M., & Warlop, L. (2013). Women Seek More Variety in Rewards When Closer to Ovulation. Journal of Consumer Psychology, 23(4), 503-508.

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